Think about what we know at that moment: we know what they’re going to watch, we know what they just Googled, we know where they are, we know what device they are watching on, heck, we know they can skip the ad. All of this information is an opportunity to customize a message that respects the viewer and the platform.
We need to stop repurposing content designed for other channels and start taking advantage of the amazing abilities YouTube is throwing at us.
It’s like we’re NASA and we’re only using the Hubble Telescope to look at our neighbor’s boobs.”
“The whole science of marketing is based on finding the most relevant message and delivering it to the most probable buyer”
“You are more likely to be a character. Or a location. Or a plot device. Or maybe a chapter. But the real protagonist (the person we care most about in any story) is likely to be the person you’ve spent years describing as your audience. And there’s the problem – the person we’re working so hard to tell the story to, is actually the person we should be telling the story about.”
- Barrie Seppings, 'Your Brand Is Not The Story. Your Brand is IN The Story'
Interesting, realistic perspective of brand story-telling. …Plus, I’m a sucker for pseudo-academic articles that reference Kurt Vonnegut. Enjoy!
The State of Social Media 2013 - Infographic Promotion
I had no idea "Images with multiple dominant colours have 3.25 times more repins than single dominant colour images". Interesting!
“Music is a thing you pull towards you when you’re in the mood. As soon as it’s pushed towards you it loses all its charm.”
“My philosophy has been if you’re not serving the customer with what you put online you’re going to end up in a bad place. Most [banners] aren’t serving value. They’re in the business of interrupting what you’re doing. There’s a limited creativity that’s been applied with what you can do with that space and the space itself is very limiting. On cellphones, it’s worse. Today these retargeting ads are creepy to me. I get it, but to do the equivalent of tracking a guy out of a shopping mall to his car and jumping on top of his car is what we’re doing on the Web now. Online is not a medium built on intrusion. It has to work in the context of what people are trying to accomplish.”
- G.M. O’Connell, founder of Modem Media, the agency that created the first banners
“While we need to target the loyalty of key fans who make multiple purchases through the year, Weigel stated that these consumers can help to generate publicity, not revenue. The vast majority of sales volume comes from the one time buyer, who has very little knowledge of your brand and what it stands for. We should focus our attentions on these consumers.”
Jam with Chrome
Just got served this as a skippable ad on YouTube and watched all 60 seconds of it.
Well done Google, you win at internet.
Sony Music Timeline
Celebrating 125 years of musical history and covering almost 150 square meters of wall space, London based designer, Alex Fawkes, has produced this awesome typographic wall for Sony’s Derry Street headquarters in London.
Comprised of 54, two meter tall panels of vinyl lettering, it features almost 1000 of the label’s artists from 1887 to the present day. From ACDC to Wham!
It fills a mezzanine walkway and is visible from the cafeteria beneath, reminding me of the CBS typographic wall (See ‘Gastrotypographicalassemblage’) by Lou Dorfsman and Herb Lubalin in the 1960s.
“He didn’t use research for a final decision, he used it for creative development.”