My Leap Motion is here! So excited! Brb, heading to the future.
“Music is a thing you pull towards you when you’re in the mood. As soon as it’s pushed towards you it loses all its charm.”
“My philosophy has been if you’re not serving the customer with what you put online you’re going to end up in a bad place. Most [banners] aren’t serving value. They’re in the business of interrupting what you’re doing. There’s a limited creativity that’s been applied with what you can do with that space and the space itself is very limiting. On cellphones, it’s worse. Today these retargeting ads are creepy to me. I get it, but to do the equivalent of tracking a guy out of a shopping mall to his car and jumping on top of his car is what we’re doing on the Web now. Online is not a medium built on intrusion. It has to work in the context of what people are trying to accomplish.”
- G.M. O’Connell, founder of Modem Media, the agency that created the first banners
“While we need to target the loyalty of key fans who make multiple purchases through the year, Weigel stated that these consumers can help to generate publicity, not revenue. The vast majority of sales volume comes from the one time buyer, who has very little knowledge of your brand and what it stands for. We should focus our attentions on these consumers.”
Jam with Chrome
Just got served this as a skippable ad on YouTube and watched all 60 seconds of it.
Well done Google, you win at internet.
Sony Music Timeline
Celebrating 125 years of musical history and covering almost 150 square meters of wall space, London based designer, Alex Fawkes, has produced this awesome typographic wall for Sony’s Derry Street headquarters in London.
Comprised of 54, two meter tall panels of vinyl lettering, it features almost 1000 of the label’s artists from 1887 to the present day. From ACDC to Wham!
It fills a mezzanine walkway and is visible from the cafeteria beneath, reminding me of the CBS typographic wall (See ‘Gastrotypographicalassemblage’) by Lou Dorfsman and Herb Lubalin in the 1960s.
“He didn’t use research for a final decision, he used it for creative development.”
When you write the ad, you don’t tell people why they need a car “Cars are better than public transport. You don’t have to queue, cars are more private, you can go exactly where you want, and cars can carry more. You should get yourself a car. ”
That wouldn’t make sense because people have an almost infinite variety of cars to choose from other than yours.
You don’t own the car category, so you don’t go for market growth.
You’re talking to people who are already interested in buying a car.
So you tell them why your car is a better deal “Low mileage, beautiful condition, one careful owner, new tyres, full service history, taxed and MOT.”
Some brands who aren’t market leaders copy the market leader, and then wonder why their advertising doesn’t work.
The reason is, they didn’t ask the question, market-growth or market-share.”
BE PREPARED and spread the word…
We’ve created this poster to help spread the word. #TheEveOfTheWar is coming and everyone needs to know…
I rarely reblog work stuff, but this poster (and the others that are coming soon) is totally beautiful.
Hello Charlie are creating some stunning visuals for the campaign leading up to the release of the New Generation recording of Jeff Wayne’s Musical Version of The War of The Worlds on November 26th. Have a look at http://TheEveOfTheWar.tumblr.com for the rest of the awesomeness they’re creating.
New Facebook Insights…
Facebook has added a ton of extra information to Insights. One notable change being the number of unique people who have viewed your posts rather than the total number of impressions.
They’re starting to roll the new Insights out to Pages now so the best way to see what’s changed is to explore the information given for your page. One thing I’ve noticed so far though is how slow Post Insights are in comparison to the old system—taking up to 48 hours at the moment to give any Insights information at all!
READ this piece over at Zesty Media for a bit more information on how it all works
LoveFilm shows an exclusive livestream of Take That’s ‘Progress Live’ DVD