Advertising by women, for women. Great job, Reth?nk Breast Cancer!
“The whole science of marketing is based on finding the most relevant message and delivering it to the most probable buyer”
“You are more likely to be a character. Or a location. Or a plot device. Or maybe a chapter. But the real protagonist (the person we care most about in any story) is likely to be the person you’ve spent years describing as your audience. And there’s the problem – the person we’re working so hard to tell the story to, is actually the person we should be telling the story about.”
- Barrie Seppings, 'Your Brand Is Not The Story. Your Brand is IN The Story'
Interesting, realistic perspective of brand story-telling. …Plus, I’m a sucker for pseudo-academic articles that reference Kurt Vonnegut. Enjoy!
The State of Social Media 2013 - Infographic Promotion
I had no idea "Images with multiple dominant colours have 3.25 times more repins than single dominant colour images". Interesting!
“Music is a thing you pull towards you when you’re in the mood. As soon as it’s pushed towards you it loses all its charm.”
“My philosophy has been if you’re not serving the customer with what you put online you’re going to end up in a bad place. Most [banners] aren’t serving value. They’re in the business of interrupting what you’re doing. There’s a limited creativity that’s been applied with what you can do with that space and the space itself is very limiting. On cellphones, it’s worse. Today these retargeting ads are creepy to me. I get it, but to do the equivalent of tracking a guy out of a shopping mall to his car and jumping on top of his car is what we’re doing on the Web now. Online is not a medium built on intrusion. It has to work in the context of what people are trying to accomplish.”
- G.M. O’Connell, founder of Modem Media, the agency that created the first banners
“While we need to target the loyalty of key fans who make multiple purchases through the year, Weigel stated that these consumers can help to generate publicity, not revenue. The vast majority of sales volume comes from the one time buyer, who has very little knowledge of your brand and what it stands for. We should focus our attentions on these consumers.”
Jam with Chrome
Just got served this as a skippable ad on YouTube and watched all 60 seconds of it.
Well done Google, you win at internet.
Sony Music Timeline
Celebrating 125 years of musical history and covering almost 150 square meters of wall space, London based designer, Alex Fawkes, has produced this awesome typographic wall for Sony’s Derry Street headquarters in London.
Comprised of 54, two meter tall panels of vinyl lettering, it features almost 1000 of the label’s artists from 1887 to the present day. From ACDC to Wham!
It fills a mezzanine walkway and is visible from the cafeteria beneath, reminding me of the CBS typographic wall (See ‘Gastrotypographicalassemblage’) by Lou Dorfsman and Herb Lubalin in the 1960s.
“He didn’t use research for a final decision, he used it for creative development.”
When you write the ad, you don’t tell people why they need a car “Cars are better than public transport. You don’t have to queue, cars are more private, you can go exactly where you want, and cars can carry more. You should get yourself a car. ”
That wouldn’t make sense because people have an almost infinite variety of cars to choose from other than yours.
You don’t own the car category, so you don’t go for market growth.
You’re talking to people who are already interested in buying a car.
So you tell them why your car is a better deal “Low mileage, beautiful condition, one careful owner, new tyres, full service history, taxed and MOT.”
Some brands who aren’t market leaders copy the market leader, and then wonder why their advertising doesn’t work.
The reason is, they didn’t ask the question, market-growth or market-share.”